Wednesday, April 2, 2008

Honesty From A Clothing Maker...

I found this today and it opened my mind to a whole new level of waste that goes on behind the scenes.

The Footprint Chronicles Patagonia's attempt to open our minds and be up front about their environmental footprint.

This site takes us on a journey across the globe showing how Patagonia makes five of their products. It is very interesting because they show how much energy is consumed, how much CO2 is produced, the distance that the items travel, and the weight of the waste produced just to manufacture an item. Most companies would never have the balls to do something like this, in my opinion and I commend Patagonia for putting this info out there.

I hope that this inspires manufacturers and consumers to think about where products are coming from and to be conscious of the impact they have on our ecosystem. Even more reason to do everything we can as individuals to help fight back the tide of pollution and waste.

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